Led by the willingness to make music creation accessible to everyone, DJiT conceives, develops and markets mobile apps and connected objects dedicated to music. Ranked among the world’s top 10 biggest mobile music app publishers, DJiT records more than 90 million users in 182 countries and is behind edjing Mix, the world’s first DJ app that is also the first product released by the company.
The idea for edjing Mix was born in the effervescent mind of Jean-Baptiste Hironde, when he was an engineer student. As an amateur DJ, he noticed that no DJ equipment existed that was suitable for the general public. The equipment was too heavy, and more complicated than it needed to be. With the support of his best friend Nicolas Dupré, he launched in 2012 edjing Mix, the DJ app that allows anyone with a smartphone or tablet to mix anywhere for free. Available on iOS, Android and Windows, edjing Mix won several awards since its release, including recently the prestigious “Best App of the Year” by both Apple and Google and records now more than 45 million downloads.
And edjing Mix isn’t an isolated success. The enthusiasm of the public for edjing Mix led Jean-Baptiste to diversify the offer by launching incrementally new music apps on the market since 2014, such as Equalizer+, edjing Pro or more recently Stream, the music player that transforms YouTube into a radio. And thanks to the quality of its products and the robustness of its development, DJiT has attracted the leading names in industry, which didn’t hesitate to offer their support. After receiving the “Top developer” label - issued by the Google Play team - that rewards the best Android app publishers in the world, the startup has more recently been selected by Apple among 350 000 app editors to be associated with the launch of the iPhone 7.
The start-up company, a success story for French Tech, has not yet had its final word: Since 2015, DJiT is diversifying into connected objects with the release of Mixfader, the world’s first wireless crossfader that works in pair with DJ apps. Presented at SxSW 2015 as part of La French Tech delegation, the Mixfader prototype created a huge buzz with media interest from 30 countries. Mixfader is now available worldwide on its e-shop and in some of the world’s most famous stores such as Galeries Lafayette in Paris, Harrod’s in London or Mixware in US.